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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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07115_Field_TCUM T680.txt
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1996-04-10
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968b
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16 lines
of TV. Most of the film industry is now engaged in supplying TV
programs. But one new strategy has been tried, namely the big-
budget picture. The fact is that Technicolor is the closest the
movie can get to the effect of the TV image. Technicolor
greatly lowers photographic intensity and creates, in part, the
visual conditions for participant viewing. Had Hollywood
understood the reasons for Marty’s success, TV might have
given us a revolution in film. Marty was a TV show that got
onto the screen in the form of low definition or low-intensity
visual realism. It was not a success story, and it had no stars,
because the low-intensity TV image is quite incompatible with
the high-intensity star image. Marty , which in fact looked like
an early silent movie or an old Russian picture, offered the film
industry all the clues it needed for meeting the TV challenge.
This kind of casual, cool realism has given the new British